| Boomerang | |
|---|---|
| Launched | July 2, 2001 |
| Owned by | Turner Broadcasting System Latin America / Time Warner |
| Slogan | Para mi es así (Spanish) Esse é o meu jeito (Portuguese) (English: "This is my way") |
| Headquarters | Atlanta, Georgia, USA |
| Sister channel(s) | Cartoon Network |
| Website | BoomerangLA.com Boomerang.tv.br |
| Availability | |
| Satellite | |
| Dish Network Mexico | channel 308 |
| Cable | |
| Cablemás Juarez Chihuahua Mexico | Channel 411 (Cablemás Digital) |
Boomerang Latin America is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting in all Latin America. Initially it was focused on classical series and shows, as the Latin American version of Boomerang from the United States. In 2006, it relaunched as the Latin American and Brazilian version of POGO from India, marketed mainly on children. In 2008 it relaunched again with its own original identity and programming. It is now focused on teen-oriented programming with original and syndicated series and movies. It also airs music video clips and concerts.
Contents |
The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.
On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were the same that are aired on India's POGO. Those blocks included pre-scholar programming "MiniTV" ("TinyTV" in POGO), teen programming and classical programming. Each block had different colours which represent them.
On January 2008 the channel was relaunched again, but this time kept the same logo. The channel becomes a 24-hour teen-focused channel, with original and non-original productions and only focused on teenagers.
Since then, Boomerang has been airing successful original shows, as "BoomBox", which includes interviews and live concerts with different musicians from all Latin America, United States and more recently, United Kingdom.
On April 1, 2009 the channel launched a mobile service.[1]
Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.[2]
In mid-2010, the channel modified a little bit of the logo, transforming the squares around the word "Boom" in circles.[3]
Since Summer 2011, it is currently the only Boomerang channel in the world to feature no animated programming whatsoever.
Until 2008 Boomerang aired different blocks on different schedules for different audiences. The programming blocks included segments for young audiences, teenagers, and classical programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending which programming block was being aired.
On January, 2008 the channel decides to focus its programming only on teenagers, dropping the pre-scholar and classic programming of the channel. As February, 2009 all the programming in all the schedules carry the same blue-green colored logo.
| English Title | Spanish Title | Portuguese Title |
|---|---|---|
| America's Best Dance Crew | America's Best Dance Crew | America's Best Dance Crew |
| Hellcats | Hellcats | Hellcats |
| Valemont | Valemont | |
| Pretty Little Liars | Pretty Little Liars | Pretty Little Liars |
| Dance Academy | Dance Academy | Dance Academy |
| NPS - No puede ser | ||
| Date My Mom | Date My Mom | Saindo com a Minha Mãe |
| Parental Control | Parental Control | Parental Control |
| Connor Undercover | Connor Undercover | Connor: Um Jovem Espião |
| Majority Rules | Teens al Poder | Regras da Maioria |
| Britannia High | Britannia High | Britannia High |
| Split | Split | Split |
| Gilmore Girls | Gilmore Girls | Tal Mãe, Tal Filha |
| Instant Star | Instant Star | Instant Star |
| Roommates | Espacios compartidos | Espaço Dividido |
| Overruled! | Corte juvenil | A Galera da Lei |
| The Secret Life of the American Teenager | La Vida Secreta de la adolescente americana | A Vida Secreta de Uma Adolescente Americana |
| Heartland (Canadian TV series) | Heartland | Heartland |
| Temporada de Moda Capricho | Temporada de Moda Capricho (aired only in Brasil) | |
| Radio Free Roscoe | La Radio Libre de Roscoe | Rádio Livre de Roscoe |
| The Adrenaline Project | ||
| Rebelde | Rebelde | |
| Somos tú y yo (not aired in Brazil) | ||
| H2O: Just Add Water | H2O: Sirenas del Mar | H2O: Meninas Sereias |
| Darcy's Wild Life | El mundo salvaje de Darcy | Darcy: Uma patricinha na Fazenda |
| What I Like About You (TV series) | Las Travesuras de mi hermana | Coisas que eu Odeio em Você |
| The Latest Buzz | Última Onda | Zoação Teen |
| Lockie Leonard | Lockie Leonard | Lockie Leonard |
| Girls In Love | Chicas Enamoradas | Garotas Apaixonadas |
| Survive This | ||
| Blue Water High | Blue Water High: Escuela de Surf | Galera do Surfe |
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